The world’s most expensive artist, Jeff Koons, has revealed his first venture into the realm of non-fungible tokens (NFT). Koons is famous for his series of stainless-steel balloon dogs. Due to his previous career on Wallstreet, he knows his audience and what they will buy. However, regarding his NFT theme, he has chosen sculptures that will “go to the moon.”
The project:
Koons’ NFT project will genuinely embrace the crypto spirit. Koons has created a set of sculptures with associated NFTs that will be sent to the moon. While countless pieces of art have been sent into space, this is the first-time artworks have been permitted to land on the moon’s surface. The sculptures are to remain in place indefinitely. Moon Phases is the name of the project.
According to a press release regarding the Jeff Koon Moon theme. They will “make a lunar landing on an Intuitive Machines Novac Lunar Lander, to be launched on pad 39A at Kennedy Space Center in a fully autonomous mission”. Jeff Koon is working in collaboration with Pace Gallery,4Space, NFMoon, and lastly, Intuitive Machines.
Koons said in a statement, “I wanted to create a historically meaningful NFT project rooted in humanistic and philosophical thought. Our achievements in space represent the limitless potential of humanity. Space explorations have given us a perspective of our ability to transcend worldly constraints.”
The concept “to the moon” refers to the evolution of NFT art, which came about by crypto memes — like bulls, astronauts, and actual bitcoins – until early 2021.
Jeff Koon’s sculpture designs have yet to come out. The launch is for later this year, possibly July. The proceeds from “one of the first NFT sales” go to Doctors Without Borders.
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